Shrivelling margins, complex requirements and high expectations are driving energy suppliers to identify their attractive existing and new customers and manage these client relationships by their perceived value. Not customer satisfaction in general, but the financial aspects of every individual customer relationship become the central focus of company activities. Competition for the most profitable customers is tough! – In order to win, you will need to know the value of your customers and be able to derive a company-wide strategy based on this knowledge.
Customer value is the determining variable in Customer Value Management. BelVis AnKa-fix is the central tool for customer-based profit management. The foundation of BelVis AnKa-fix is a multi-level sector and time series based amount of coverage calculation over individual customers and customer groups, with views on profits and costs, all summarised in a customer database. BelVis AnKa-fix offers the best preconditions to calculate, classify and oversee energy customers and to display both historical and future customer developments.
Identify valuable customers
Recognise customer potential
Conclusive customer differentiation
Develop sales strategies
Increase competitive ability
Optimise sales processes
The KISTERS partner excim GmbH developed AnKa-fix specifically to support overall price policies in the energy sector. AnKa-fix is multi-utility capable and is also deployed in many cross-network companies. As BelVis AnKa-fix, the product is optimally integrated in the KISTERS energy market portfolio. Benefit from comprehensive functions and reduced expenditure in business management and interface handling.
Advantages for all company players
Reliable calculation of future amounts of coverage for special tariff customers and rapid generation of offers at market prices was the original concept behind AnKa-fix, and remains today an important pillar of the system as a whole. The modular design of the integrated suite supports the representation of views and functional requirements in the sales, controlling, marketing, trade and management fields.
Sales staff are able to recognise the current tariff structure and actual, customer-specific amounts of coverage in the system at any time, and react appropriately. When global values change, e.g. after newly published network fees or changed procurement conditions, amounts of coverage for all individual customers and customer groups are automatically redetermined within a few seconds in a single calculation cycle. Through this calculation, sales is able to address customers with strongly outlying (high or low) amounts of coverage. Support for planning and variant calculations is provided through an option to save and load different editing statuses (projects). BelVis AnKa-fix improves the economy and quality of energy sales processes and reduces risks.
